Arizona
Scottsdale Headquarters
Serving families throughout Arizona.

CareWise helps families find and compare assisted living, memory care, residential care homes, and independent living in Arizona and Northern California. We help turn care needs, a budget, and family priorities into a practical search.
Our senior placement guidance is free to families. You do not need to have every answer before you contact us.
Scottsdale Headquarters
Serving families throughout Arizona.
Northern California Office
Serving San Francisco and surrounding Northern California communities.
Advisors who know the communities, care homes, pricing, and licensing landscape in the areas they serve.
We research appropriate options and confirm availability and pricing directly — not from a directory listing.
We coordinate tours and attend with families when it helps, then stay involved through move-in.
Our guidance costs families nothing. You get a person, not a call center.
What sets CareWise apart
A room that is available is not necessarily a room that meets your needs. Our research brings together relevant information about care capabilities, current provider quotes, room options, licensing and inspection records, location, and the preferences that make a place feel like home.
We help you understand the differences before you commit to tours.
See How CareWise WorksAssisted living
A starting point when daily support is part of the search.
Memory care
Focuses the conversation on dementia-related needs.
Residential care homes
Explore smaller, home-based settings.
Independent living
A different conversation about lifestyle and support arrangements.
Hospital & rehab discharge
Organize the housing search alongside the clinical team's plan.
How it works
We listen, research suitable options, help you compare, coordinate tours, and support the transition. The family makes the decision; each provider makes its own assessment and admission decision.
We learn about the senior's care needs, preferences, finances, desired location, and priorities.
CareWise identifies appropriate options and gathers useful information including availability, pricing, care capabilities, setting, and other relevant information.
Families receive recommendations and information designed to make comparing options easier.
A CareWise advisor can help coordinate and attend tours when appropriate.
CareWise assists with communication, coordination, questions, and the transition into the selected community.
Use our Arizona cost-of-care resource to understand published quote information and test a budget. California families can use our California funding guides and request location-specific quotes rather than applying Arizona figures to a different market. Learn how our service is paid for.
Meet your advisors
Our advisors specialize in coordinating long-term care in the markets they serve. We've sat where you're sitting — and we'll stay until you feel confident.
Meet the team
Genevieve Barclay-White
Co-Founder | Director of Community Relations & Partnerships

Jamie Copland
Senior Advisor

Janeen Howard, BSBA
Senior Advisor

Stacy Howard
Senior Advisor

Reg Simmons
Senior Advisor

Kena Manfredi
Senior Advisor

Farrah McCubbin
Benefits Specialist

Barclay Barclay-White
Facility Relationship Manager
Reviews
Kylee was so incredibly helpful during a difficult time. She understood our need to move quickly to get our father settled in a new care home and was responsive and caring throughout the process. Highly recommend!
We have used CareWise twice now and both times have been an amazing experience! Genevieve is so caring and really goes above and beyond to help find the best match for your loved ones. I would recommend them to anyone!
From the first moment you listened and helped me find a place for my father. Genevieve sat in via conference call and listened to what we needed. Her team found The Villas at Green Valley — an amazing fit. My father thrived so much more than I could have imagined.
Whether you are exploring early or facing a near-term move, tell us the preferred location, timing, and the help needed.