Arizona
Scottsdale Headquarters
Serving families throughout Arizona.

CareWise is a concierge senior placement service helping families throughout Arizona and Northern California find assisted living, memory care, independent living, and other appropriate senior care options.
Headquartered in Scottsdale, Arizona, with a Northern California office in San Francisco.
Scottsdale Headquarters
Serving families throughout Arizona.
Northern California Office
Serving San Francisco and surrounding Northern California communities.
Advisors who know the communities, care homes, pricing, and licensing landscape in the areas they serve.
We research appropriate options and confirm availability and pricing directly — not from a directory listing.
We coordinate tours and attend with families when it helps, then stay involved through move-in.
Our guidance costs families nothing. You get a person, not a call center.
What sets CareWise apart
CareWise researches the options before you tour. Our advisors help families compare appropriate senior living and care options using information that may include:
We don't simply provide names. We help families understand their options so they can make an informed decision.
See How CareWise WorksHow it works
Whether you have weeks or hours, we meet you where you are.
We learn about the senior's care needs, preferences, finances, desired location, and priorities.
CareWise identifies appropriate options and gathers useful information including availability, pricing, care capabilities, setting, and other relevant information.
Families receive recommendations and information designed to make comparing options easier.
A CareWise advisor can help coordinate and attend tours when appropriate.
CareWise assists with communication, coordination, questions, and the transition into the selected community.
Meet your advisors
Our advisors specialize in coordinating long-term care in the markets they serve. We've sat where you're sitting — and we'll stay until you feel confident.
Meet the team
Genevieve Barclay-White
Co-Founder | Director of Community Relations & Partnerships

Jamie Copland
Senior Advisor

Janeen Howard, BSBA
Senior Advisor

Stacy Howard
Senior Advisor

Reg Simmons
Senior Advisor

Kena Manfredi
Senior Advisor

Farrah McCubbin
Benefits Specialist

Barclay Barclay-White
Facility Relationship Manager
Reviews
Kylee was so incredibly helpful during a difficult time. She understood our need to move quickly to get our father settled in a new care home and was responsive and caring throughout the process. Highly recommend!
We have used CareWise twice now and both times have been an amazing experience! Genevieve is so caring and really goes above and beyond to help find the best match for your loved ones. I would recommend them to anyone!
From the first moment you listened and helped me find a place for my father. Genevieve sat in via conference call and listened to what we needed. Her team found The Villas at Green Valley — an amazing fit. My father thrived so much more than I could have imagined.
One phone call, no pressure, no cost. We'll help you take the next step.